Designer & Project Manager at Noraya
BeMine Properties
A new real estate agency present in Madeira. Ensures constant pre- and post-purchase monitoring, always assuming responsibility and focusing on the customer.
Challenge
Create all branding, communication strategies, and materials for the launch of the brand and opening of the space.
Areas
Branding, Project Management, Strategy
Skills
Brand Strategy, Graphic Design, Copy, Agile
Giving a face to the brand
Logo design
To give the Brand an Identity, the first step was to give it a face: the logo. The result was an imagotype, a combination of an icon and a logo, to be adaptable to any application. The graphic line aims to convey the exclusivity and responsibility characteristic of the Brand.
The brand’s Visual Identity was designed to be adjustable to any situation, with an exclusive color palette in homage to its market and birthplace – the island of Madeira. A typographic combination so that the brand’s writing and communication always live up to its reputation. A complete family of personalized icons to represent all aspects of the Brand. And a tagline that aims to communicate the essence of BeMine shortly and memorably.
Strengthening the brand
Applications
Applications
In the process, several materials were created, with a view to strengthening the various extensions of the Brand and keeping its image coherent. Paying special attention to details in stationary and promotional material, even creating the design of documents for properties.
Both the digital and physical markets were important to address, to highlight the structure and capacity of the brand, as presence itself is also communication.
Our team paid attention to customer feedback throughout the process and was concerned with maintaining an open and careful communication channel to ensure that everyone involved agreed, we can say that in every sense it was:
A Bespoke Experience.
Both the digital and physical markets were important to address, to highlight the structure and capacity of the brand, as presence itself is also communication.
Our team paid attention to customer feedback throughout the process and was concerned with maintaining an open and careful communication channel to ensure that everyone involved agreed, we can say that in every sense it was:
A Bespoke Experience.