Designer & Project Manager

Licor 35

Founded in 2016, with the creation of its flagship product: 35 – Cream of Pastel de Nata, a liqueur designed to be drunk on any occasion, at any time. With ice, or with cinnamon.

Challenge
was in charge of managing the project and the creative team, developing materials, creating copies, and planning marketing campaigns for various channels of communication.

Areas
Branding, Project Management, Strategy

Skills
Brand Strategy, Graphic Design, Copy, Agile

Project Scope

The project has a very extensive spectrum, from the design of physical communication material, boxes and bottles to more digital, such as social media and video campaigns.

Digital communication

Social Media

We created Copy’s and Design’s for several posts, carrousels, short’s and story’s. With concepts such as: adaptation of Portuguese proverbs; celebration of festive dates and rubrics like “Os Natas”.

Christmas campaign

During Christmas we were in charge of creating and maintaining the social media campaigns. While also writing and producing the videos used for them.

Digital communication

Social Media

We created Copy’s and Design’s for several posts, carrousels, short’s and story’s. With concepts such as: adaptation of Portuguese proverbs; celebration of festive dates and rubrics like “Os Natas”.

Christmas campaign

During Christmas we were in charge of creating and maintaining the social media campaigns. While also writing and producing the videos used for them.

Brand activation

Events

We were also in charge of developing materials for events, in particular SISAB and SAGAL EXPO. While elaboration 3D models for the stands and managing the production.

RenderPhoto

Packaging and Labelling

Products

We were also responsible for the design and creation of a series of brand products, from bottles and miniatures to packs and limited time products.

← Pack Tradition

New image for pack that contains 2 bottles, or one bottle and two glasses. Which incorporates an integral brand language for the pastel de nata flavour and chocolate flavour.

Packaging and Labelling

Products

We were also responsible for the design and creation of a series of brand products, from bottles and miniatures to packs and limited time products.

Pack Tradition ↓

New image for pack that contains 2 bottles, or one bottle and two glasses. Which incorporates an integral brand language for the pastel de nata flavour and chocolate flavour.

Sporting Champion 2021 – Limited Edition ↓

During the project we always made limited edition bottles commemorating the Portuguese league champions: the Sporting 2020/21 Champion bottle was one of them.

3DPhoto

New Chocolate Liquor

35 – Chocolate and Hazelnut Flavour

With the creation of a new liqueur with a Chocolate and Hazelnut Flavour, there was also a need to create a new bottle and box, as well as understanding how it would fit into the brand “35 – Creme de Pastel de Nata”.

New Chocolate Liquor

35 – Chocolate and Hazelnut Flavour

With the creation of a new liqueur with a Chocolate and Hazelnut Flavour, there was also a need to create a new bottle and box, as well as understanding how it would fit into the brand “35 – Creme de Pastel de Nata”.

A New Visual

We first started by differentiating and understanding how this new product would fit into the brand and develop a logo and label that would inherit the brand’s culture.

A New Visual

We first started by differentiating and understanding how this new product would fit into the brand and develop a logo and label that would inherit the brand’s culture.

A New Bottle and Pack

This project was only possible through a lot of teamwork and great people that helped me. A special thanks to Simão Dias, he was my right arm and support a lot of times and without him most of it wouldn’t have been possible! 💪  Check him out here

Want to see more?

Check my Dribbble account or Get in Touch!