Designer & Project Manager
Licor 35
Founded in 2016, with the creation of its flagship product: 35 – Cream of Pastel de Nata, a liqueur designed to be drunk on any occasion, at any time. With ice, or with cinnamon.
Challenge
I was in charge of managing the project and the creative team, developing materials, creating copies, and planning marketing campaigns for various channels of communication.
Areas
Branding, Project Management, Strategy
Skills
Brand Strategy, Graphic Design, Copy, Agile
Project Scope
The project has a very extensive spectrum, from the design of physical communication material, boxes and bottles to more digital, such as social media and video campaigns.
Digital communication
Social Media
We created Copy’s and Design’s for several posts, carrousels, short’s and story’s. With concepts such as: adaptation of Portuguese proverbs; celebration of festive dates and rubrics like “Os Natas”.
Christmas campaign
During Christmas we were in charge of creating and maintaining the social media campaigns. While also writing and producing the videos used for them.
Digital communication
Social Media
We created Copy’s and Design’s for several posts, carrousels, short’s and story’s. With concepts such as: adaptation of Portuguese proverbs; celebration of festive dates and rubrics like “Os Natas”.
Christmas campaign
During Christmas we were in charge of creating and maintaining the social media campaigns. While also writing and producing the videos used for them.
Brand activation
Events
We were also in charge of developing materials for events, in particular SISAB and SAGAL EXPO. While elaboration 3D models for the stands and managing the production.
Packaging and Labelling
Products
We were also responsible for the design and creation of a series of brand products, from bottles and miniatures to packs and limited time products.
← Pack Tradition
New image for pack that contains 2 bottles, or one bottle and two glasses. Which incorporates an integral brand language for the pastel de nata flavour and chocolate flavour.
Packaging and Labelling
Products
We were also responsible for the design and creation of a series of brand products, from bottles and miniatures to packs and limited time products.
Pack Tradition ↓
New image for pack that contains 2 bottles, or one bottle and two glasses. Which incorporates an integral brand language for the pastel de nata flavour and chocolate flavour.
Sporting Champion 2021 – Limited Edition ↓
During the project we always made limited edition bottles commemorating the Portuguese league champions: the Sporting 2020/21 Champion bottle was one of them.
New Chocolate Liquor
35 – Chocolate and Hazelnut Flavour
With the creation of a new liqueur with a Chocolate and Hazelnut Flavour, there was also a need to create a new bottle and box, as well as understanding how it would fit into the brand “35 – Creme de Pastel de Nata”.
New Chocolate Liquor
35 – Chocolate and Hazelnut Flavour
With the creation of a new liqueur with a Chocolate and Hazelnut Flavour, there was also a need to create a new bottle and box, as well as understanding how it would fit into the brand “35 – Creme de Pastel de Nata”.
A New Visual
We first started by differentiating and understanding how this new product would fit into the brand and develop a logo and label that would inherit the brand’s culture.
A New Visual
We first started by differentiating and understanding how this new product would fit into the brand and develop a logo and label that would inherit the brand’s culture.
A New Bottle and Pack
This project was only possible through a lot of teamwork and great people that helped me. A special thanks to Simão Dias, he was my right arm and support a lot of times and without him most of it wouldn’t have been possible! 💪 Check him out here
